BRAND CREATION: THE LOT.

The Lot is a boutique luxury textile representation firm in Nashville, Tn. They were looking for a visual identity brand that read luxe, artful and handsome. The shoppe is famous for their curated luxury fabric samples, often stacked and tied up in a ribbon. I drew their main logo with this in mind, wanting to create something that was a nod to the gorgeous ribbon and textile bundles they are known for. This visual identity is reminiscent of a 60’s cocktail club, British racing red and the timeless feel of old Hollywood.